According to the Stanton, Publicity is a non personal form of demand stimulation and is not paid for by the person or organization beneficing from it.
It takes form of news, feature, or editorial in the mass media about the product or company, For this no fee or money is paid.
It is a plug which is some times more effective than advertising. The plug refers to a piece of favorable publicity, especially one included in other material as speech, story, drama serial, feature or news.
Publicity uses many channels or routes to reach the public.
Firstly, mass communication media is used for news items, articles announcements, and the like. Mass media includes TV, newspapers, journals, magazines etc.
It takes form of news, feature, or editorial in the mass media about the product or company, For this no fee or money is paid.
It is a plug which is some times more effective than advertising. The plug refers to a piece of favorable publicity, especially one included in other material as speech, story, drama serial, feature or news.
Publicity uses many channels or routes to reach the public.
Firstly, mass communication media is used for news items, articles announcements, and the like. Mass media includes TV, newspapers, journals, magazines etc.
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