Salesmanship / Personal Selling

According to Robert A. Isaac, personal selling is the presentation of a promotional message through direct personal contact. It is a method of offering goods and services to the prospective customers by the person known as salesman. It facilitates face to face contact between the buyer and the seller and any inquiry about the product can be immediately answered. In fact, selling the product is making the goods and services acceptable to the customer and this effort is well made by the salesman. A salesman to be successful must  be well spoken and well dressed and have complete knowledge of his product and the company.

Product selling with reference to salesmanship requires the following steps:

• Sell the Company: Make the firm acceptable to the consumer.
• Sell the Personality: The salesman must convince the consumer that he is reliable, true, honest and competent.
• Sell the product: One above two steps are successfully accomplished getting the product acceptable to the customer is not difficult.

Test Marketing

Test Marketing is used to minimize the risk of product failure. Moreover, it allows marketing manager to expose a product in a natural marketing environment to obtain a measure of its sales performance. Hence inspire of being expensive, test marketing is carried to avoid great loss due to product failure.

Test Marketing

Test Marketing is used to minimize the risk of product failure. Moreover, it allows marketing manager to expose a product in a natural marketing environment to obtain a measure of its sale performance..

Marketing Mix

A Marketing mix refer to the combination of decision elements in a company's marketing performance. It consist of four major components that of: Product, distribution, production and price. These components are Market Decision Variables.

Marketing Strategy

Marketing Strategy are concerned with the supply of products at the time. place and price they needed. A Marketing Executive must be quick to spot the appropriate markets and supply them with products. The Executive must think of market trend rather than to push products in the market.

Market Information

Marketing decisions are based on the information collected and imparted with skill. The Information may cover the prices of the articles, the choice and the style of the consumer demand, condition of supply, paying capacity of person to whom goods are deemed to be supplied, consumer behavior and habits , etc

Marketing Functions

Marketing Functions are divided into the following three major groups

(a) The Function of Exchange:
1. Buying (or Assembling)
2. Selling
(b) The Function of Physical Supply:
3. Transporting
4. Warehousing
(c) The Facilitating Functions:
5. Standardization and Grading
6. Market Financing
7. Market Risk
8. Marketing Information and Market Research

Content of Marketing

Basic Concepts , importance ,Marketing Mix. Product and its types, product life cycle, Channels of distribution for consumer and industrial goods , Market Segmentation , sales promotion and advertising , warehousing. Wholesaling and retailing. Middlemen , Role and classification pricing decision and strategy..