This stresses segmentation on the basis of the distinctive mode of living of segments involving questions regarding how they spend their time, the nature of their interest.
Showing posts with label Segmentation. Show all posts
Showing posts with label Segmentation. Show all posts
Wednesday, 27 January 2010
Product Segmentation
This is directed towards differences among the products that comprise markets. This segmentation is less rational approach than market segmentation unless there is a great differences among products involved.
Volume Segmentation
This means segmenting of market seeing the extent of use such heavy, medium, light users and those use do not be the product or one perspective users. Again they are further segmented like that of demographic ways.
Socio-Psychological Segmentation
Social Classes, aggressiveness, submissiveness, degrees of cautiousness and venturesomeness with the value differences determine the segmentation.
Demographic Segmentation
Customs are collected in homogeneous groups under demographic similarities like age , gender , education level , income rate etc etc.
Geographical or Territorial Segmentation
Pakistan can be divided into two distinct regions or geographical segments. One segment can be Rural Markets, while the other can be said to present Urban Market. In the same way Pakistan needs the division in many states or territorial regions, according to areas. This segmentation is very commonly need to allocate the territories to the salesmen.
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